If you’re interested in a book that helps you to think really big — and gives you a realistic plan for making those big dreams come true — then this book is for you.
The authors are both BIG thinkers that have built multi-million and billion dollar businesses, and they want to help others to do the same.
They believe that “the world’s biggest problems are also the world’s biggest business opportunities. These problems are modern-day gold mines. The bigger the issue, the more valuable and important the solution.”
The most incredible thing is that the ability to find solutions and make a big world impact is available to all. A few hundred years ago, the opportunity to take on big challenges and change the world was available only to royalty.
Decades ago only government leaders and big corporations could take on big projects. “But today, almost anyone with a a passion has the power to bring real change into this world.”
These opportunities come with a warning. In the words of Voltaire, “With great power comes great responsibility.” The world is in need not only of big thinkers, but for those big thinkers and dreamers to be ethical and moral leaders. Bold leadership means moral leadership.
Bold teaches us how to think exponentially. Most progress in the past happened on a linear plane. Change occurred slowly, incrementally. For centuries, even millennia, nothing changed. Life occurred within what could be reached within a days walk, and a bit beyond. Today change happens exponentially and globally, and the speed of change is increasing all the time.
Technology is reshaping life on earth. Those who are innovation-resistant will continue to do things the same way they’ve ‘always been done’ and end up going extinct.
The great news is that those who embrace exponential growth and opportunities — innovators, thinkers, dreamers, inventors — will be able to solve the world’s biggest problems easier than ever before.
Bold is a ‘practical playbook’ for doing that — and for creating wealth in the process. It is divided into three parts. Part One focuses on exponential technologies that are changing the world. Part Two is about the psychology of being bold and Part Three shows you how to increase the speed of business through accessing ‘the crowd’.
While Part One and Three were interesting and filled with sometimes mind-boggling stories of new technologies and big thinking visionaries, my favorite section was Part Two dealing the psychology of big and bold thinking.
Some of my favorite takeaways were:
Instead of 10 percent improvements, go for 10x (that 1000%). This is gargantuan, but “often it’s literally easier to go bigger… it doesn’t feel intuitively right. But if you choose to make something 10 percent better, you are almost by definition signing up for the status quo — and trying to make it a little better… you’re not going to win… But if you sign up to make something 10x better, you’re going to have to throw out the rule book. You’re going to have to perspective-shift and supplant smartness and resources with bravery and creativity.“
GOOGLE’S EIGHT INNOVATION PRINCIPLES
- Focus on the User
- Share Everything
- Look for Ideas Everywhere
- Think Big but Start Small
- Never Fail to Fail
- Spark with Imagination, Fuel with Data
- Be a Platform
- Have a Mission That Matters
One section was devoted to ‘Peter’s Laws’ (one of the authors), which inspired me to create our own ‘Denning’s Laws’:
If you enjoy non-fiction, big-thinking, business-building, world-changing books, then Bold is definitely a book for you.
Have you read it? What do you think?
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